Program

Sustainability is one of the great challenges that destinations face. With an increasingly aware traveller and many global challenges such as climate change destinations face a profound transformation.

Convinced that information and the exchange of good practices are a key tool to achieve the necessary transformation and consequently increased sustainability, the Fundació Mallorca Turisme of Consell de Mallorca,  in collaboration with the World Tourism Organization (UNWTO) will host a Sustainable Destinations Summit: Leading de Transformation on 7th and 8th of April 2022 in Palma de Mallorca.

The Sustainable Destinations Summit seeks to provide a platform for tourism stakeholders where sharing knowledge and learning best practices in environmental, social, and economic sustainability will be in the centre. In addition, international media representatives, agents, and academics are invited to participate in the summit and visit the island, which has to offer a variety of initiatives and good practices in tourism sustainability.

The summit will bring together some of the most influential tourism leaders and institutions to outline the necessary transformation of the tourism sector by concrete examples and practices.

The 2-days summit will discuss subjects aligned with the Sustainable Development Goals, the Glasgow Declaration and will focus on five topics that are key for any sustainability discussion:

  1. Water management
  2. Solid waste management
  3. Circular Economy
  4. Data Analysis
  5. Human Development

 

The afternoon of 8 April and on 9 April the Fundació Mallorca Turisme proposes a social programme to visit some of the most outstanding sustainable initiatives that are being developed in Mallorca.

The programme includes the celebration of a hackathon, through which different challenges can be faced, knowledge can be shared, and contacts can be established. Our aim is to encourage collaborative work, create synergies and discover new points of view, opportunities, and objectives.

7 April

8.30h

Arrival and registration of participants

10.00h

Opening ceremony

Mrs Isabel Oliver Sagreras, Office of the UNWTO Secretary- General, UNWTO, Spain

Mr. José Hila Vargas, Major of Palma, Spain

Mrs. Catalina Cladera i Crespí, President of the Consell Mallorc, Spain

Keynote: Mallorca, leading the transition to regenerative tourism

Sr. Andreu Serra, Minister of Mallorca Insular Council, Spain

10.30h-12.00h

Session 1: What about water? Water management in tourism- challenges and innovative solution

Moderator:

Dr. Bartolomé Deyà Tortella, Vice-Dean of the Faculty of Tourism of the UIB, Spain

Speakers:

Closing the water cycle. Reuse

Mr. Miquel Mir Gual, Minister of Environment and Territory of the Balearic Islands, Spain

The role of the tourism sector in marine conservation

Mr. Aniol Esteban, Director, Foundation Marilles, Spain

Sustainable water management in tourism: the case of Valencia

Mr. Jaume Mata, Head of Sustainable Tourism, Visit Valencia, Spain

Sustainable Water Resources Management in Maldives Tourism

Sr. Asad Riza, Deputy Minister, Ministry of Tourism, Maldives

Tourism and the water challenge

Prof. Stefan Gössling, Professor of the School of Business and Economics, Linnaeus University, Sweden

Water management is highly relevant for any sustainable tourism strategy. Destinations like Mallorca are highly dependent on water resources due to their insularity, their strong dependence of the economic and social fabric of tourism, their sensitivity to climate change with fast warming rates and high drought intensity. A knowledge and science-based approach is essential to guarantee real preservation and restoration of the island’s’ environment in line with international sustainability science principles.

Water management is of key importance for tourism as services are highly dependent on it. What is being done to help alleviate the problem at a government level? And what can we do to help take the strain off the system and become more responsible citizens?

This session will analyse water management from different points of view: the sea, water management and sewage and discuss best practices and innovative solutions for efficient water and wastewater management, as well as water quality.

Coffee break

12.00h-13.30h

Session 2: What to do with all the waste? Waste Management and Tourism, a solid commitment

Moderator:

Mr. Antoni Munar, Senior Consultant, Turismoconsulting, Spain

Speakers:

Iberostar: zero waste to landfill target by 2025

Ms. Sandra Benbeniste Millán, Sustainability Director EMEA, Iberostar Hotels, Spain

Beyond Business as Usual: Solutions to the Dueling Threats of Climate Change and Plastic Waste

Ms. Nina Bellucci Butler, CEO Stina, USA

Mr. Andy Schroeder, Cofounder Ocean Plastics Recovery Project, USA

Smart waste management in the city of Benidorm

Dr. Antonio Pérez Pérez, Mayor of Benidorm, Spain

Digitization as a driver of change in the field of sustainability and waste management.

Mr. Miguel González San Roman, Director, Business Development, Minsait/Indra, Spain

Solid waste management is an important aspect in the sustainable development of tourism in a destination. A proper waste management model allows to reach the strategic goal of zero waste, on the basis that all urban and assimilated waste delivered to the system, are valued material or energy. It is, without doubt, a project environmentally advanced, economically viable and socially accepted.

This session will analyse waste management from different points of view: control and storage, collection and transport, processing and disposal.

13.30h-15.00h

Lunch

15.00h-16.30h

Session 3: Are we circular? Circular economy principles to guide a more sustainable and resilient tourism development

Moderator:

Mr. Jose María de Juan, CEO Koan Consulting, Spain

Speakers:

Application of the circular economy to tourism.

Mr. Enrique Martínez, President of Segittur, Spain

Circular economy or how to make the leap to regenerative tourism

Dr. Antoni Riera, Director of the Impulsa Balears Foundation and Professor of Environmental Economics at the UIB, Spain 

Circular economy by Garden Hotels

Mr. Jaume Ordinas, Controller Garden Hotels, Spain  

Circular Economy; Green Transformation of Tourism Industry and Destinations

Ph.D Elif Balcı Fisunoğlu, Vice-General Manager of Tourism Operations and Development division in Türkiye Tourism Promotion and Development Agency, Turkey

Circular economy is an important way forward because it allows the tourism sector’s stakeholders to simultaneously activate drivers of efficiency, innovation, and sustainability, essential to boost a greater tourism value. Circularity is a necessity for both the economy and society.  The tourism industry is deeply interlinked with and dependent on multiple key resource flows, asset and commodity value chains in society – from agriculture to food, to the built environment and transport industries to name a few. Travel and tourism actors can act as powerful enablers of circularity and benefit from shared circular value creation and value capture within relevant value chains.

This session will analyse circularity from different points of view: nature regeneration, the European Circular Economy Action Plan, and the most outstanding projects.

16.30h-18.00h

Session 4: How to measure sustainability? The only way to increase sustainability is the one based on evidence

Moderator:

Ms. Dolores Ordóñez, Technical Director of AnySolution, Spain

Speakers:

The role of evidence in the sustainable development of tourism

Dr. Dirk Glaesser, Director Sustainable Development of Tourism Department, World Tourism Organization (UNWTO)

Measuring sustainability in Smart Tourist Destinations

Mr. Luis Javier Gadea , Manager Director of Tourism Research, Development and Innovation, Segittur, Spain

New data sources for smart tourism

Dr. Jose Javier Ramasco, CSIC Researcher at IFISC (CSIC-UIB), Spain

Data as Enabler of Sustainable Tourism Strategies

Dr. Sérgio Guerreiro, Senior Director, Knowledge Management & Innovation, Portugal

Big data to measure the sustainability of tourist destinations

Mr. Carlos Cendra, Partner and Marketing, Sales and Communication Director at Mabrian Technologies, Spain

The development of sustainable destinations implies a process in which a territory and its host community generate and reinforce its economic, social, and cultural dynamics to allow the different components of tourism and their availability to the market to develop in a smart and responsible way. This also means to lead a strategy to include measurable, feasible and ambitious objectives on sustainability issues and to follow the framework of global criteria and objectives established in the United Nations sustainable development agenda.

This session will discuss monitoring sustainability from different points of view: initiatives for the measurement of sustainable tourism, data analysis for decision-making and leading strategies based on real information and experiences of Tourism Observatories.

8 April

09.30h-11.00h

Session 5: The People are Key

Moderator:

Mr. Jimmy Pons, Innovation maker, Roundcubers.com, Spain

Speakers

Riu Hotels method from local realities to social investment

Ms. Catalina Alemany, Manager, Corporate Social Responsibility, Riu Hotels, Spain

Prof. Lola Herrero, Associate Professor, Scientific Director, Jean-Baptiste Say Institute ESCP Europe, Spain

People make the future present

Mr. José Mañas, CEO and cofounder, Wireless DNA, Spain

Sustainable Tourism in Monaco, engaging people for a better future

Ms. Estelle Antognelli, Manager, Responsible Tourism, Tourism and Congress Directorate, Tourist and Convention Authority, Monaco

The change of culture, key vault in the process towards sustainability

Dr. Manuel Butler, Director of the OET in London, UK

Involving people in destination’s sustainable transformation

Mr. Juanma Martínez, Project Manager, Green & Human, Spain

In tourism, the economics of human capital are associated with the value that people bring to a destination’s quality of service. Arguably, competent, friendly, and helpful people have a far greater impact on guest satisfaction at a destination than does extravagant infrastructure. Therefore, both tourism companies and destinations need to approach the development of their people with the same fervour they do the construction of hotels and attractions.

This session will  analyse human capital from different points of views: the meaning of Sustainable Human Capital, how to improve Human Resources Capital, and how to ensure a fair Human Resources management.

Coffee break

11.15h-11.30h

Keynote: Social circularity and other axes of the Balearic tourism model

Mr. Iago Negueruela, Minister of Economic Model Tourism and Work Territory of the Balearic Islands, Spain 

11.30h-13.00h

Session 6: The Way Forward: How destinations can lead the transformation

Moderator:

Mr. Michael Collins, Founder, Managing Director, TravelMedia.ie, UK

Speakers:

Mr. Mark Tanzer, Chief Executive ABTA, UK

Mr. Norbert Fiebig, President, German Travel Association (DRV), Germany

Ms. María Frontera, President of the FEHM, Spain

Mr. Miguel Sanz, General Manager, Tourspain, Spain

Sr. Andreu Serra, Minister of Mallorca Insular Council, Spain

The development of initiatives that lead to the consolidation of sustainable destinations requires a common agenda and the coordination of strategies among all the actors that make up the international tourism value chain. Faced with an increasingly demanding and responsible tourist, destinations face great challenges that, in turn, entail valuable opportunities to consolidate an industry capable of promoting a fairer and more prosperous community, as well as ensuring the satisfaction of visitors with a sustainable, safe and quality experience.

This Session will contribute to consolidate those points that have been discussed over the past two days and will contribute to the generation of new synergies for a social, economic and environmentally responsible tourism. 

13.00h

Closing

Mrs. Isabel Oliver Sagreras, Office of the UNWTO Secretary- General, UNWTO, Spain

Ms. Nadia Calviño Santamaría, First Vice President and Minister for the Economy and Digital Transformation, Spain

Mrs. Francina Armengol Socias, President of Territory of the Balearic Islands, Spain

16.00h

Social programme

Departure by bus from the Palau de Congressos- in front of the main entrance of the Auditorio Mallorca
It is recommended to be 15 minutes before

Visiting good practice experiences

  • Tirme – Environmental Technology Park of Majorca
  • PortBlue Club Pollentia Resort & Spa

9 April

8.00h

Social programme

Departure by bus from the Palau de Congressos- in front of the main entrance of the Auditorio Mallorca 
It is recommended to be 15 minutes before

 

  • Visiting good practice experiences
  • Visit winery