Keynote: Mallorca, leading the transition to regenerative tourism

Mr. Andreu Serra

Minister of Tourism, Mallorca Insular Council, Spain

He was born in Palma, on May 3, 1976. Degree in Psychopedagogy.

He began his professional career at the Calvià City Council as a youth dynamiser (1998 to 2000). From 2000 to 2002 he was a technician in the department of education and counselor and director of the network of CREC centers of the Calvià City Council from 2002 to 2005.
In the private sphere, from 2005 to 2007, he was Technical Coordinator of the ASPAS center (for people with hearing disabilities and their families), and in this same entity Psychopedagogue and responsible for services from 2011 to 2015. As a teacher at the Balearic School of Public Administrations he has given basic training in local police and courses in Road Safety Education and Tutor Police (2005 to 2007).
Between 2007 – 2011 he was Chief of Staff of the Ministry of Education and Culture (2007-2009) and Chief of Staff of the Ministry of the Presidency (2009-2011). From 2011 to 2015 he was Councilor of the Municipal Socialist Group of Calvià. From 2015 to 2019, deputy mayor in the Calvià Town Hall, municipal spokesman, president of the municipal service company Calvià 2000 and communication secretary of the Socialist Association of Calvià.
From July 2019 to the present, Executive Minister of Transition, Tourism and Sports in the Consell de Mallorca and president of the Fundació Mallorca Turisme.

1.- Water management


Dr. Bartolomé Deyà

Vice-Dean of the Faculty of Tourism of the UIB, Spain

Professor in the Department of Economics and Business of the University of the Balearic Islands. PhD in Economics from the Carlos III University of Madrid (Spain). He has published several research papers in journals of international impact and more than 10 book chapters in the most prestigious publishers. He has participated in more than 20 national and international research projects in competitive calls. He has held different academic positions such as Dean of the Faculty of Tourism, responsible for the Melia Hotels International Chair, deputy director of the Department of Business Economics. He is currently vice-dean of the Faculty of Tourism, and director of the Chair of Environment and Tourism of the City of Capdepera. He has received several recognitions and awards, such as the “Human Resources Research Award”, from the Center for Financial Studies (Spain).

Mr. Miquel Mir Gual

Miquel Mir Gual, Minister of Environment and Territory of the Balearic Islands, Spain

Graduate in Geography (2008) and PhD in Physical Geography with European Mention (2014) by the University of the Balearic Islands with the doctoral dissertation “Analysis, characterization and dynamics of erosion forms blowout in dune systems of Mallorca and Menorca (Balearic Islands)” rated with an excellent cum laude.
In 2009 began his research career focused mainly on geomorphology and coastal management, as well as on the conservation of natural spaces. From 2015 to 2016 he was an associated professor at the University of the Balearic Islands, where he gave the subject Management and Planning of Natural Areas. He has also taught at Edge Hill University (UK) and has given a number of talks and conferences focused on his specialization. Furthermore, he has published many research paper on national and international journals. From 2016 to 2019 he was the General Director of Natural Areas and Biodiversity of the Balearic Islands Government. Since July 2019 he’s the Minister of Environment and Territory of the Balearic Islands.

Mr. Aniol Esteban

Director Foundation Marilles, Spain

Marilles Foundation Director, marine biologist and environmental economist with more than 15 years of professional experience in the UK. Aniol has dedicated his professional career to the improvement of the environment across areas as diverse as the economy, education and the design of campaigns and projects. In his role as Director of the Marilles Foundation – a philanthropic initiative for the conservation of the Balearic Sea – he works to turn the Balearic Islands and the sea surrounding them into a world reference for marine conservation. In recent articles and interviews he highlights the role that marine and coastal conservation must play in the economic recovery of Spain and the future of the tourism industry. He calls for a Blue New Deal: an investment programme to recover from the post-Covid crisis by investing in the conservation of our seas and coastal areas.

Mr. Jaume Mata

Head of Sustainable Tourism, Visit Valencia, Spain 

Jaume Mata Head of Tourism Sustainability Area, Fundació Visit València Degree in Economics and Business Studies from the University of Valencia. International Postgraduate in Tourism from the Polytechnic University of Valencia. Master in Tourism Management from the University of Surrey (United Kingdom). Since 1997 it has been part of the Visit València foundation, the city’s tourism management body. Since joining, he has held various positions as head of marketing, promotion and communication. Currently coordinates the implementation of the tourism sustainability strategy


Deputy Minister, Ministry of Tourism, Maldives

Deputy Minister Asad Riza is involved in overseeing quality assurance of all registered tourist facilities in the Ministry of Tourism including tourist resorts, hotels and liveaboards. In this regard, he is involved in developing policies to strengthen and institutionalize the above-mentioned works with industry stakeholders and government agencies. A notable work during his tenure is managing a number of tourist resorts and guest houses as tourist quarantine facilities and ensuring a swift recovery of tourism in the Maldives during this Covid-19 pandemic. He has also been at the forefront in vaccination program of employees in tourist resorts and hotels. 

DM Asad has a Master of Hospitality and Tourism Management. Prior to his current appointment, he has been working in the tourism industry for 12 years.

Prof. Stefan Gössling

Professor of the School of Business and Economics, Linnaeus University, Sweden

Stefan Gössling is a professor at the School of Business and Economics, Linnaeus University. He has worked with different aspects of sustainable tourism in a range of cultural and geographical settings, including the EU, the Middle East, East Africa/Western Indian Ocean and the Caribbean. He has also worked as a consultant of governments, companies, UNWTO, UNEP, OECD and World Bank. He is the world’s most cited researcher in the field of sustainable tourism.

2.- Solid waste management


Mr. Antoni Munar

Senior Consultant Turismoconsulting, Spain

Experience in Strategic Market Management and Product Development.
Passionate tourism autodidact, he has held executive positions in Travel Agencies, International Hotel Groups, Trade Associations, and Public Administration.
Active in the internationalization of tourism companies.
Scenic arts and hiking are his favorite hobbies.

Ms. Sandra Benbeniste Millán

Sustainability Director EMEA Iberostar Hotels, Spain

Sandra Benbeniste joined the Iberostar Hotels & Resorts team in June 2021 as Director of the EMEA Sustainability Office. With more than two decades of experience in the field of sustainability and NGOs, he has worked in renowned foundations, both national and international, and has led UN projects on sustainable development and circular economy. Before joining the Mallorcan hotel group, Sandra Benbeniste was already working to foster the development of a more sustainable economy. After graduating in law and economics from the University of Deusto and a master’s degree in the environment from the London School of Economics, she directed projects at the United Nations, was project director at the Ecology and Development Foundation, CSR Coordinator at Johnson & Johnson and, finally, executive director of the Ibiza Preservation Foundation. . Its incorporation is part of the Iberostar Group’s commitment to the integration of science, sustainability and responsible consumption. Sandra’s career has allowed her to go through several positions of responsibility in which she has worked to generate sustainable awareness both in her teams and in her organizations and sector. Born in Spain, Sandra speaks French, English, Italian and Portuguese. Iberostar Group is a 100% family-owned Spanish multinational with more than 60 years of history in tourism and business origins dating back to 1877. Its core business is Iberostar Hotels & Resorts, whose portfolio exceeds 100 4- and 5-star hotels in 16 countries. The Group has become an international benchmark by promoting a more responsible tourism business model that focuses on the care of people and the environment. The Wave of Change movement reflects the company’s specific commitment to the environment and oceans, and the effort to share it with society as a whole. With sustainability as the engine and lever of the business, the company places the circular economy at the center of its strategy and works on its own 2030 Agenda to be waste-free by 2025, carbon neutral in 2030, 100% responsible in its seafood supply chain in 2025, and improve the health of the ecosystems that surround its hotels,  among other objectives. The Group is made up of a global team of more than 30,000 people from 95 nationalities. Thanks to this talent, the company is a leader in quality and promotes differentiation in the customer experience through constant innovation in the product and digital commitment.

Ms. Nina Bellucci Butler

CEO Stina, USA

Nina Bellucci Butler is the CEO of Stina Inc., a mission-based research and information technology firm, striving to harmonize human behavior with the natural world. Her team has developed a suite of tools (e.g., www.CircularityInAction.com) to support more sustainable choices in resource management. Stina’s information management system, relationships and understanding of the plastics recycling industry landscape have made it the trusted organization to deliver the annual plastic recycling study for the US and Canada for more than 10 years.

Nina believes in delivering unbiased guidance in navigating the role plastics play in the movement towards circular supply chains, valuing carbon, and reducing GHG emissions, which is why she was invited to testify before the U.S. Congressional Hearing on Challenges Facing Recycling, recognized by WWF for International Women’s Day: Women Leading the Plastic Revolution, served as a subject matter expert for XPrize, participated in a panel at the Nat Geo Circular Economy Forum, and presented to the OPEC Secretariat during the 3rd Workshop on Energy & Information Technology Energy, and the World Circular Economy Forum. Her team also leads multi-stakeholder initiatives; the latest resulted in a “Roadmap to Plastic Recyclability”. Nina has volunteered on several expeditions including the Ocean Plastic Leadership Summit in the North Atlantic Gyre as well as the Ocean Plastic Recovery Project: Katmai Clean Up.

She lives in Chapel Hill, NC with her husband, 2 daughters, cat, and dog and loves to garden, hike, and go see live music in her free time.

Mr. Andy Schroeder

Cofounder Ocean Plastics Recovery Project, USA
Andy has dedicated his career to the conservation of Alaska’s natural resources. Originally from the Little Miami watershed of Ohio, he earned a bachelor of science from the U.S. Coast Guard Academy, a USCG Master’s License for vessels up to 200 tons, and served two tours in the Coast Guard. He received an honorable discharge in 2005, founded ITN in 2006 and in 2010 became its full-time executive director. Under his direction, Island Trails Network spearheaded a marine debris program that now claims about 17 different clean-up efforts spanning Kodiak’s 1500 miles of coastline. From 2014-2016 he oversaw the Japan Tsunami Marine Debris cleanup effort on Kayak island, a large scale clean-up which netted over 220 tons of marine debris from one uninhabited beach. Andy lives year-round in Kodiak where he co-owns and operates the research vessels Steadfast and Island C.

Dr. Antonio Pérez Pérez

Mayor of Benidorm, Spain

After winning the elections of May 2015 and 2019 with the Popular Party, he occupies the mayor’s office of the  City Council of Benidorm from where he has promoted the change of this tourist municipality par excellence towards a new development model based on tourism intelligence, change management and new technologies to the service of the citizen and the tourist,  making Benidorm the first city in the world certified as a Smart Tourist Destination.

He is currently Vice President of the Tourism Commission of the FEMP, Member of the DTI Network, Member of the Spain Convention Bureau, Coordinator of the Tourism Commission of the FVMP, President of  the Popular Party of the Province of Alicante, member of the Regional Committee of the Popular Party of the Valencian Community and the National Executive Committee of the Popular Party.

Mr. Miguel Ángel González San Román

Director, Business Development. Minsait/Indra, Spain

Miguel Ángel is Director of Business Development of the Phygital Division of Minsait, from where he is helping his clients to take advantage of the current technological disruption to transform their businesses, be more competitive and also more sustainable. Miguel Ángel has promoted from Minsait various digital business platforms such as the circular economy platform of the packaging sector together with Ecoembes, which will be deployed in more than 8000 municipalities. Miguel Ángel has promoted the definition of new digitized and sustainable value chains in sectors such as Textile and Fashion, Tourism or a national circular economy platform that, together with other organizations and companies Minsait has presented in Expressions of Interest the Next Generation program of the EU.

Miguel Ángel has previously worked as Director of Development to make the re-start-up of a company in the automotive sector and previously at Accenture. His training is computer engineering and PDD from IESE Business School.

3.- Circular Economy


Mr. José María de Juan Alonso

CEO Koan Consulting, Spain

Degrees in Tourism & Human Sciences. Postgraduate in International Cooperation for Development.

Founder and Managing Partner on KOAN Consulting SL (Madrid, Spain): Consultancy firm with more than 20 years of experience, specializing in planning and marketing of sustainable tourism destinations and products all over the world.

Member of the Board (in charge for international cooperation on responsible tourism) at ISTO-International Social Tourism Organization (Brussels).

Is representative for Spain, trainer and auditor of the sustainability systems TRAVELIFE for tour operators and GREEN DESTINATIONS.

Founder & Vice-president of CETR-Spanish Center for Responsible Tourism.

mr. Enrique Martínez

President of Segittur, Spain

Degree in Political Science and Sociology from the Complutense University of Madrid, Master in Public Management (Centro Superior de Estudios de Gestión Análisis y Evaluación UCM), Master’s Degree in Leadership and Public Management (UIMP-INAP), expert in Policy Evaluation and Quality of Services (AEVAL-UCM) and Diploma in “New forms of leadership and political transformation” (EILx-Goberna).

He has a long experience in smart territories, as he has held responsibilities in this area as an advisory member of the Cabinet of the Secretary of State for the Information Society and the Digital Agenda, while he has been the coordinator of the National Plan of Smart Territories and president of the Technical Committee for Standardization 178 of UNE (Smart Cities) (October 2013/July 2018).

He has developed his professional career in different organizations, being an advisory member of the Undersecretariat of the Ministry of Industry, Tourism and Trade (April 2009 to February 2011), director of organization, technological development and risk control of the International and Ibero-American Foundation of Administrations and Public Policies (FIIAPP) (February 2011- May 2011) and advisor to the National Commission of the Postal Sector (CNSP),  regulatory body of the postal market, (May 2011 to October 2013). He has also held the General Directorate of the National Institute of Communication Technologies (INTECO, now INCIBE), under the Ministry of Industry, Tourism and Trade (March 2006/March 2009), in addition to the Directorate of the Telecommunications Observatory for the Information Society of Red.es (July 2004/October 2006) and the Directorate of the Technical Office,  that within the C.A.T.S.I, it defined the Convergence Plan on which the Avanza Plan was drawn up (July 2004/October 2006).



Dr. Antoni Riera

Director of the Impulsa Balears Foundation and Professor of Environmental Economics at the UIB, Spain

Antoni Riera Font (Santa Margalida, 1969), technical director of the Impulsa Balears Foundation, is Professor of Applied Economics at the University of the Balearic Islands (UIB), where he received his doctorate (1998) and to which he has been a professor and researcher since 1992. Promoter of the research group in Economic Analysis of the Impacts of Tourism (AEIT), his main lines of research are located in the field of Environmental Economics, specifically in the field of economic valuation, and regional economics, with special mention to the tourism system. He is the author of more than fifty articles published in magazines of recognized international prestige and director, among other works, of the White Paper on tourism in the Balearic Islands. Towards a new tourist culture. A good part of his academic career has been linked to the direction of the Centre de Recerca Econòmica (CRE), where he directed various publications (Economic  and Social Report of the Balearic Islands and Conjuncture, among others), and to the development of contracts and research projects financed with European, state or regional funds. He has also chaired the Spanish-Portuguese Association of Natural and Environmental Resources (AERNA) and has been distinguished with various awards including the VII Catalunya Prize for Economics of the Societat Catalana d’Economia, the V Environmental Prize of the Consell Insular de Mallorca, the recognition of merits of the City Council of Manacor, the special mention of the Chamber of Commerce of Mallorca or,  at the time, the Extraordinary Doctorate Award. From his teaching facet he has promoted various higher education programs such as the Master in Business Management: Quality and Environment, attached to the UNESCO/Sa Nostra Chair  for Business Management and the Environment that he also directed, the Master in Tourism and Environmental Economics and the Master in Tourism Economics:  Monitoring and Evaluation. He currently directs the Doctoral Program in Applied Economics at the UIB and is a member of various entities and editorial boards.


Controller Garden Hotels, Spain  

General Controller of the Garden Group, with more than 30 years of experience in the hotel sector, covering the entire area of training, procedures and internal administrative-accounting audits of the Hotels of the chain

Director and head of the Purchasing, Billing and Collections departments of Garden Hotels.

Internal project supervisor for the improvement of standardized procedures through integrated applications.

Coordinator of the BI (Business Intelligence) project for the configuration of indicators, dashboards and data analytics with which the company draws up its strategy.

Coordinator and promoter of the circular economy projects of the Garden Group.

Ph.Dra. Elif Balcı Fisunoğlu

Vice-General Manager of Tourism Operations and Development division in Türkiye Tourism Promotion and Development Agency, Turkey

Is currently, the Vice-General Manager of Tourism Operations and Development division in Türkiye Tourism Promotion and Development Agency which founded by Ministry of Tourism and by law and also representative of TGA at UNWTO Board of Affiliate Members. She has her career in the tourism, travel, hospitality, meetings, and destination marketing industry spans more than 25 years, specializing in tourism product development and destination and nation marketing. A highly regarded advocate for the sustainable development of global tourism with an outstanding reputation, Elif has held a broad spectrum of senior positions in corporate brands, NGOs and DMOs in both Türkiye and Europe.”

4.- Data Analysis


MS. Dolores Ordóñez

Technical Director of AnySolution, Spain

Technical director of AnySolution, holds a degree in Law by Deusto University, Spain and she holds an Executive Master in Innovation. Specialized in innovative strategies mainly in line with SmartCities and Tourism. She is member of the Smart Destinations WG at the University of the Balearic Islands. She is vice-president of Planetic (Spanish technological platform for ICT) and vice-president of the international cluster of Tourism, TURISTEC.

She is the coordinator of the track on smart and sustainable transition in Tourism for Intelligent Cities Challenge of the European Commission. She is tourism expert for Eurochambres within EU4BCC. She is member of the Spanish National hub of GAIA-X, and co-leader of the tourism data space working group

She is speaker in many conferences worldwide and teaches issues related to the European Union, SmarCities, SmartTourism and Sustainability.

Dr. Dirk Glaesser

Director Sustainable Development of Tourism Department, World Tourism Organization (UNWTO)

Under his supervision, the programme addresses the challenges and opportunities of sustainable tourism development, including climate change, sustainable consumption and production, health emergencies, biodiversity and travel facilitation. It also promotes safe travel behavior and has closely monitored various health emergencies, from SARS, Pandemic Influenza A (H1N1) 2009 to the most recent COVID-19 outbreak, and their impact on travel and tourism.

He joined the World Tourism Organization in 1997 and has held various positions in UNWTO, among them Chief of the Risk and Crisis Management Department and supervisor of UNWTO’s Consulting Unit on Biodiversity and Tourism. 

Dr. Glaesser is a banker by profession and a Colonel of the Reserve. He obtained his Ph.D. from the University of Lüneburg (Germany) and won the ITB scientific award for his work on Crisis Management. He is the author of a number of publications which have been widely translated.


Mr. Luis Javier Gadea Lucas

Manager Director of Tourism Research, Development and Innovation, Segittur, Spain

Manager of the R + D + i area at Segittur since 2008. He is responsible for the Smart Tourist Destinations program and developed the first versions of the Tourism Intelligence System in Segittur. He has extensive experience in the development of technological projects, covering the areas of Security, Software Quality, Business Intelligence, Geographic Information Systems and Urbanism. He teaches seminars on innovation, technology, intelligence systems applied to the tourism sector and Smart tourist destinations.

Dr. José Javier Ramasco

CSIC Researcher at IFISC (CSIC-UIB), Spain

JJR is PhD by the  Universidad de Cantabria, has been postdoctoral researcher in the University of Oporto and in Emory University, Atlanta, USA, and staff researchers of the ISI Foundation, Turín, Italia. He is now CSIC researcher at  Instituto de Física Interdisciplinar y Sistemas Complejos IFISC (CSIC-UIB). JJR es coordinator of the CSIC PTI Mobility 2030 grouping 20+ groups and 17 institutes; Author of 95+ papers and  speaker in  65+ conferences. Research areas: complex networks and systems, mobility, transportation and urban systems.

dr. Sergio Guerreiro

Senior Director, Knowledge Management & Innovation, Portugal

PhD in Tourism.

More than 25 years of experience in the tourism sector in the areas of strategy, market intelligence and innovation. Senior Director for Knowledge Management at Turismo de Portugal and Chairman of OECD Tourism Committee and European Travel Commission’s Market Intelligence Group. Expert in several workgroups from UNWTO, OECD, ETC and WEF.

Invited Professor at Nova SBE, Nova IMS and UE Canarias and Executive Director of NovaSBE’s Westmont Institute of Tourism and Hospitality.

Mr. Carlos Cendra

Partner and Marketing, Sales and Communication Director at Mabrian Technologies, Spain

Tireless entrepreneur. After more than 10 years of expertise in directive positions and own business managing in diverse sectors such International Marketing and Commerce, Franchises and Hospitality, I took the decision of joining Mabrian Technologies as a partner.
The motivation was clear, globalize the use of Big Data analytics in the Tourist sector to help making more efficient and sustainable decisions based on knowledge. To place Mabrian as the leader company on the Travel Intelligence Global market.
Specialization areas: International Marketing, International Commerce, Communication, Sales, Strategic Management, Leadership, Team managing, Data Analytics, Franchises.

5.- Human Development


Mr. Jimmy Pons

Innovation maker, Roundcubers.com, Spain

He has based his professional and personal career looking for the balance between the human, the sustainable and the technologically advanced. Since 1996 he has developed tourism innovation projects in Spain and Latin America.

Co-founder of Rouncubers.com. a group of innovation in tourism that works on innovation and the modeling of tourist territories and the necessary strategies for their development. 

He worked at: ICTE, ITH, Fundación Biodiversidad. Co-author of several books on digital disconnection. Professor and lecturer on: innovation, digital transformation, sustainability, web3, customer experience and emotional intelligence in the tourism sector. 

Since 2017 researching on how blockchain, cryptocurrencies, metaverses, NFT’s, will impact the tourism sector.

ms. Catalina Alemany

Manager Corporate Social Responsibility Riu Hotels, Spain

Catalina Alemany (Palma, 1968) has worked in the hospitality sector since 1989, in the field of HR management until 2002; in the Balearic Islands, the Canary Islands, Andalusia, Portugal and Tunisia.

She has been as an assistant lecturer at the UIB, (Master’s Degree in Tourism Management and Master’s Degree in HR Management; She has collaborated with the Escola Superior d’Hostaleria de Catalunya (Postgraduate course in Hotel Business Management), and a trainer for several consultants.

She was a member of Advisory Committee for the Master “The quality of the tourist product” at Escuela Oficial de Turismo de Madrid.

She has participated in various management development programs organized by Les Heures and the Forum International de l’Innovation Sociale and has been manager of several social and cultural entities (2003-2007).

She was managing director of the European office of the Balearic Islands (Centre Balears Europa) from 2007 to 2011.

She is currently director of Social Responsibility and Corporate Training at RIU HOTELS & RESORTS.

prof. Lola Herrero

Associate Professor, Scientific Director, Jean-Baptiste Say Institute ESCP Europe, Spain

Is since 2013, Associate Professor at ESCP Business School (Madrid Campus), being currently Jean-Baptiste Say Institute Scientific-Academic Director (Madrid Campus), and academical advisor of the MSc in Hospitality and Tourism Management. She holds a Ph.D. in Business Economics (URJC, Madrid), an M.Phil.in “Quality Management” (Official Tourism School in Madrid) and a B.A. Hons in “European Tourism Management” (University of Savoie, France).

She is developing as principal researcher/director, international cooperation for development projects and consultancy missions, mainly in LatAm funded by public and private institutions, over the last 20 years. Since 2017, she has been responsible of different advisory/consultancy missions for Riu Hotels for its Corporate Social Responsibility Department, being since January 2022 the professor in charge of the PROFESSORSHIP: “ESCP Business School as academic partner for RIU Hotels & Resorts RSC “ . Among other projects developed “on the field”, the most recent one developed is EL METODO RIU. Aligned with the projects developed, her recent research in based on the topic/field of sustainability management, mainly related to tourism destinations and in emerging destinations, highlighting the most recent publications in peer review journals:

– “Towards sustainable tourism development in a mature destination: Measuring multi-group invariance between residents and visitors’ attitudes with high use of accommodation-sharing platforms”, Maria Dolores Herrero Amo, Andres Chamarro, Jose Ramón Cobo. Journal of Sustainable Tourism.

 – “What is the host community perception of slum tourism in Colombia?” María Dolores Herrero Amo, Chandana (Chandi) JayawardenaSalome Laloum Gaultier. Worldwide Hospitality and Tourism Themes, ISSN: 1755-4217.

– “Public–private partnership as an innovative approach for sustainable tourism in Guanacaste, Costa Rica”  María Dolores Herrero Amo M. Cristina De Stefano (ETSII, Universidad Politécnica de Madrid, Madrid, Spain). Worldwide Hospitality and Tourism Themes ISSN: 1755-4217

mr. José Mañas

CEO and cofounder Wireless DNA, Spain

I’m a telecommunications engineer by training and an inventor by vocation and I’ve nearly 20 years of international experience leading deployments of telephone networks. Nowadays, I’m focused on creating new innovative scientific-technological based products and services on the basis of circular economy. With the motto of applying “smart engineering” and “surrounding oneself with good people and people good”, we’ve reached to set up a cohesive team, aligned with the vision and objectives of the company and passionate about what we do.

Ms. Estelle Antognelli

Manager, Responsible Tourism, Tourism and Congress Directorate, Tourist and Convention Authority, Monaco

Estelle Antognelli has been working at the Monaco Government Tourist and Convention Authority for 20 years.

After working in various departments, including the Communications Department for over 8 years, she has been in charge of the Responsible Tourism Unit since 2015.

In addition to promoting the actions carried out, Estelle’s mission is also to raise awareness among visitors. Every year, she organises the “Monaco Green Day”, an event that allows visitors to discover the Principality in a different way and where she organises tours that put responsible tourism in the spotlight. 

Estelle unites and organises the network of Monegasque players and has overseen the production of the White Paper dedicated to Responsible Tourism, which was launched at the end of 2021. She is now in charge of implementing a responsible tourism strategy in line with the objectives of sustainable development and in which human capital is at the heart of concerns.

Dr. Manuel Butler

Director OET, London, UK

Over 30 years of experience in Tourism, especially in Europe, North America and Latin America, in executive positions both in the private and public sectors. Until 2021 he was Executive Director at UNWTO, and previously General Director at TURESPAÑA (twice) and President of the European Travel Commission (ETC). At the UNWTO he achieved to expand the INSTO Observatories in Spain and the election of Spain as co-leader at ONE PLANET, among others. Highly interested in Sustainability he is member of the committees of Sustainability at ITH (Spanish Hoteliers) and AITO (British Touroperators Association). Ph.D. Naval Architect at the Politécnica University of Madrid he has a post degree in Corporate Finance (London Business School) and PADE degree (IESE Business School). Today he is Counsellor for Tourism at the Spanish Embassy in London.

Mr. Juanma Martínez

Project Manager Green & Human, Spain

Green&Human is a non-profit association established to contribute to the sustainable development of tourist destinations, supporting SMEs and large companies that wish to start their transformation processes.
He is an engineer in automation and electronics, and an engineer in industrial organization. He holds an MBA from the San Telmo Foundation, and a degree in Business Analytics and Big Data from the EOI.
In his 25 years of professional career he has combined projects in management consulting and purchasing with the practice of civil engineering, with specialization in energy efficiency and facilities.
He currently collaborates with the Green&Human association developing sustainable transformation projects in the tourism field.

Keynote: Social circularity and other axes of the Balearic tourism model

Mr. Iago Negueruela

Minister of Economic Model Tourism and Work Territory of the Balearic Islands, Spain

Degree in Law from the University of Santiago de Compostela

Since April 2008 he has been a Labour Inspector in the Labour and Social Security Inspectorates.

He was Director General of Labour of the Balearic Islands, from February 2010 to June 2011.

By Resolution of the Minister of Economy and Competitiveness, of February 25, 2014, he was appointed arbitrator to act in electoral matters of workers’ representatives in the company and in the representative bodies of the personnel at the service of the Public Administrations.

6.- The way forward


Mr. Michael Collins

Founder, Managing Director, TravelMedia.ie, UK

Michael Collins is a travel journalist, writer, commentator, and public relations expert.

Michael founded TravelMedia.ie is 2000. From 2000 to 2009 he was publisher and editor of Backpacker Europe and Abroad magazines. He also contracted published travel titles for Stena Ferries the Business Post and many others.

For over 20 years Michael has been a regular contributor to national radio, television and print as a travel expert. He also podcasts and produces travel content on YouTube.

Michael speaks on all things travel media and digital marketing at industry conferences worldwide, including ITB Berlin, TBEX and others.

Michael is based between Ireland and France and continues travels weekly.

Mr. Mark Tanzer

Chief Executive ABTA, UK

Mark Tanzer has been Chief Executive of ABTA since 2005. ABTA is the UK’s leading travel association with more than 900 corporate members, numbering between them 4,300 consumer brands. ABTA offers a broad range of services including financial bonding, health and safety guidance, customer support and alternative dispute resolution activities. ABTA works closely with international tourism destinations and with ABTA Members to support their sustainability strategies. Before joining ABTA, Mark held senior strategy and corporate finance positions in a number of industry sectors. Immediately prior to ABTA, Mark was Group Strategy Director of Centrica plc

Mr. Norbert Fiebig

President, German Travel Association (DRV), Germany

Since 25 June 2014, Norbert Fiebig (born in 1959) has been President of the German Travel Association (DRV) – the leading interest group of the German tourism industry located in Berlin. Holding a diploma in economics, he previously served as CEO of DER Touristik, the tourism division of the REWE retailing group. Mr Fiebig started out on his career in the Mannesmann Group, where he held several executive positions before he joined the management of Ameropa Reisen in 1995. In 1997, he became Managing Director of Deutsches Reisebüro Group. From 2005 onwards, Mr Fiebig headed all tourist activities of the REWE retailing and tourism group, which have been run on a global level under the DER Touristik umbrella brand since April 2013.

As DRV President Mr Fiebig, represents one of the most important sectors of the German economy. Tourism helps securing and creating jobs and economic growth: About 2.9 million Germans are working in the domestic travel industry. With a total of 214.1bn euros, the sector is contributing more to the national value added than for example the automotive industry. As the leading industry association, the DRV represents the interests of the constantly growing German travel industry. More than 90 percent of the sales revenues of German travel agencies and tour operators is generated by DRV members. Norbert Fiebig holds also the following honorary posts and offices: ï Vice-President of the Federal Association of the German Tourism Industry (BTW) ï Member of the Tourism Advisory Board in the Federal Ministry of Economics (BMWi) ï Member of the Advisory Board of Europäische Reiseversicherung (ERV AG) ï Member of the Supervisory Board of German Reisepreis Sicherungsverein.

Ms. María Frontera

President of the FEHM, Spain

María Frontera has been president of the Hotel Business Federation of Mallorca since 2018.
In December 2021 he revalidated his leadership by starting his 2nd term at the head of the employers’ association that represents 850 hotel establishments and 200,000 hotel beds.
He studied in Spain, Ireland, England and the USA. He studied Tourism at the University of the Balearic Islands, International Business at Southern New Hampshire University and Advanced Program in General Management (IE Business School)
She is vice-president and member of the Executive Committee of CEHAT, president of the CAEB Tourism Commission and member of the ITH Board of Directors and is represented in the CEOE and in the Plenary of the Chamber of Commerce of Mallorca.

Mr. Andreu Serra

Minister of Tourism, Mallorca Insular Council, Spain

He was born in Palma, on May 3, 1976. Degree in Psychopedagogy.

He began his professional career at the Calvià City Council as a youth dynamiser (1998 to 2000). From 2000 to 2002 he was a technician in the department of education and counselor and director of the network of CREC centers of the Calvià City Council from 2002 to 2005.
In the private sphere, from 2005 to 2007, he was Technical Coordinator of the ASPAS center (for people with hearing disabilities and their families), and in this same entity Psychopedagogue and responsible for services from 2011 to 2015. As a teacher at the Balearic School of Public Administrations he has given basic training in local police and courses in Road Safety Education and Tutor Police (2005 to 2007).
Between 2007 – 2011 he was Chief of Staff of the Ministry of Education and Culture (2007-2009) and Chief of Staff of the Ministry of the Presidency (2009-2011). From 2011 to 2015 he was Councilor of the Municipal Socialist Group of Calvià. From 2015 to 2019, deputy mayor in the Calvià Town Hall, municipal spokesman, president of the municipal service company Calvià 2000 and communication secretary of the Socialist Association of Calvià.
From July 2019 to the present, Executive Minister of Transition, Tourism and Sports in the Consell de Mallorca and president of the Fundació Mallorca Turisme.