• Mallorca
• 10:00 – 11:00

Welcome remarks

- Mr. Llorenç Galmés Verger, President, Council of Mallorca

- Ms. María Fernanda Leitón Porras Coordinator of the Department of Tourism Sustainability Costa Rican Institute of Tourism (ICT)

Keynote:

- Ms. Zoritsa Urosevic, Executive Director, UN Tourism

• Mallorca
• 11:00 – 11:30

From o-tourism to a-tourism

Buzzwords play a crucial role in our public discussions today, shaping conclusions and positions even before we fully understand the details of an issue. As tourism expands globally, it is imperative that our industry becomes more aware and proactive in explaining, engaging and shaping the future of the industry and the global travel communities it encompasses.

- Mr. Thomas Ellerbeck, Member of the Group Executive Committee and Group Director Corporate & External Affairs, TUI Group

• Mallorca
• 11:30 – 12:00

That’s my place to live

Why do people choose to live in places that are becoming increasingly popular as tourist destinations? What brings them back to their places of origin after exploring the world? Is it simply a shared taste with tourists or something more meaningful? How do they see the future of these destinations for tourists, residents and themselves?

- Ms. Araceli Iranzo Founder of The Artisan School and Antic Mallorca

- Mr. Joaquin Pourque artisan soap maker and distiller - founder of Jabón de Mallorca

- Mr. José Cortés García Chef Finca Treurer

• Mallorca
• 12:00 – 12:45

Refreshing sustainable perspectives

The weather perspective:

Weather, often described simply as 'nice', plays a crucial role in shaping tourism. It influences where and when people travel, but its deeper connection to ecosystems and sustainable development is often overlooked. Is chasing sunny skies still the best motivation for travel, or will we come to appreciate the beauty of rain and other weather phenomena as an integral part of our holiday experience? As we look to the future, adapting to changing weather patterns may redefine how we choose and enjoy our destinations.

- Dr. Mario Picazo Soriano, Presenter and weather expert, United States of America and Spain

The integrating perspective:

Architecture and landscape can create spaces that encourage interaction, community and identity by systemic integration. A systemic design practice as a central part of destination design and in resonance with the environment, may provide economic and experiential strategies for the future of sustainable tourism.

- Mr. Klaus Klaas Loenhart, CEO and Head of Institute for Architecture and Landscape at Graz University of Technology

The transport perspective:

Transport is key to travel and tourism. However, when designing transport systems and pursuing sustainable change in the tourism sector, we often encounter significant challenges. Nevertheless, bold and decisive action is not only possible, but should inspire us to realise the full potential of what the tourism sector can achieve.

- Mr. Manfred Häupl, CEO of Hauser excursions

• Mallorca
• 12:45 – 13:30

Collective excellence creating remarkable tourist experiences

Key players from the tourism sector will explore the elements of importance and the mechanisms to create the excellence all destinations are aiming for. They will share insights and practical experiences, providing food for thought for inspiring conversations shaping the future of excellence in tourism.

- Mr. Ginés Martínez, Vice President for Global Alliances and International Affairs at Alpitour World

- Ms. María Frontera, President, FEHM (Hotel Business Federation of Mallorca)

- Vicente Fenollar Molina, Executive Chairman of Board at Avoris and Chief Financial Officer of the Barceló Group

- Prof. Dr. Jafar Jafari, Director-Founder of Annals of Tourism Research

• Mallorca
• 13:30 – 15:00

Lunch Break

• 15:00 – 16:00

Precompetitive cooperation and the role of destinations

Pre-competitive cooperation is an important concept in the field of sustainability, guiding successful actions and partnerships. Destinations need to understand the key elements that are important for private sector actors embarking on this journey and enable their actions.

- Ms. Swantje Lehners, Managing Director Projects and Cooperations, Futouris e.V

- Mr. José Juan Lorenzo Rodríguez, Executive Director, Turismo de Islas Canarias

- Mr. Glenn Mandziuk, CEO of World Sustainable Hospitality Alliance

• Mallorca
• 16:00 – 17:00

Supporting destination development

Development institutions are increasingly focusing on destinations, supporting their transformation and seeking sustainable impact through their actions and funding. Recent developments highlight the importance of destinations using integrated approaches, such as observatories, that include regular monitoring and evidence generation.

- Eve Layman, Destination Development and Stewardship Specialist

- Ms. Norhafiza Shafie, Development Economist, UNDP Malaysia

- Mr. Alex Rayón Jerez, Co-Founder and CEO of Brain & Code

- Ms. Tenisha Williams-Brown, Inter-American Development Bank

• 17:00 – 18:00

The exclusivity of inclusivity

Inclusivity is a constantly evolving concept but clear is to us todays, that residents play a key role in more destinations around the world. The times when tourism products were merely designed for visitors is long lacking behind and continuously new forms of better integrating, not only models of acceptance, but actually of desired development.

- Mr. Alessandro Marinelli, President, ASPAYM

- Mr. Jonathan Ponstingl, Deputy Head of Destination Development, Visit Berlin

- Ms. María Fernanda Leitón Porras Coordinator of the Department of Tourism Sustainability Costa Rican Institute of Tourism (ICT)

- Magi Castelltort, Director of Tourspain New York