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||| Sustainable Destinations Summit

2024 Mallorca

The Fundació Mallorca Turisme, in collaboration with the Consell de Mallorca and the Sustainable Tourism Observatory (STO Mallorca) and supported by UN Tourism, is pleased to announce the third edition of the Sustainable Destinations Summit.

This event will be held on 17th and 18th October 2024 at the Hotel Zoëtry Mallorca, and is part of the Mallorca Responsible Tourism Week 2024, alongside with the Sages & Scientists Mallorca Experience and the Green Film Forum.

About

Speakers

Dr. Mario Picazo Soriano

Presenter and weather expert - EEUU and Spain

Mario Picazo studied Physical Sciences at the University of Barcelona and graduated in Geography and Mathematics from the University of New Mexico. He later completed a Master's and Doctorate in Geography and Atmospheric Sciences from the University of California, UCLA. After graduating, he was a professor in the Department of Meteorology at the University of California between August 1986 and 1988, and between May and August 1988 he worked as a researcher in that department and at the Scripps Institution of Oceanography in La Jolla.

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MS. María Fernanda Leitón Porras

Coordinator of the Department of Tourism Sustainability Costa Rican Tourism Institute (ICT) - Costa Rica

With more than 15 years of experience working at the Costa Rican Tourism Institute, María Fernanda Leitón Porras has a degree in Business Administration and a Master's Degree in Environmental Management and Audits for Companies from the EUDE Business School, Madrid. As an auditor of the Certification of Sustainable Tourism (CST), she leads the CST training area and other programs within the sustainability department. Her experience also includes her role as a leading auditor in integrated quality and environmental systems, under the INTE/ISO 9001:2015, INTE/ISO 14001:2015 and INTE/ISO 19011:2018 standards, certified by INTECO. Her work contributes to consolidating sustainability standards in the Costa Rican tourism sector and promoting practices that favor more responsible and sustainable tourism globally.

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MS. Zoritsa Urosevic

Executive Director at UN Tourism - Spain

Zoritsa Urosevic, Executive Director at UN Tourism, joined the organization in 2006 and has played a key role in elevating tourism within development cooperation and trade agendas, while also enhancing UN Tourism’s institutional framework and capacity. Her leadership was pivotal in securing UN Tourism's inclusion on the OECD Development Assistance Committee (DAC) list as a recipient of Official Development Assistance (ODA). Moreover, a significant milestone under her direction was achieving the recognition of tourism in the UN Rio+20 outcome document, "The Future We Want," which acknowledged tourism's crucial role and integrated it into the Universal 2030 Agenda. A strong advocate for a science-based approach to tourism, Urosevic has contributed to establishing new standards and has consistently highlighted tourism’s importance for economic, social, and environmental sustainability at numerous COP and G20 meetings. Her efforts have also led to High-Level Thematic Events at the UN General Assembly, underscoring tourism’s relevance to the Sustainable Development Goals. Throughout her career, from integrating tourism into global development and trade frameworks to providing strategic policy guidance during crises like the COVID-19 pandemic, Urosevic has continually advanced sustainable tourism development and the 2030 Agenda.

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MR. Thomas Ellerbeck

Member of the Group Executive Committee & Chief Sustainability Officer TUI Group - Germany

Thomas Ellerbeck is a Member of the Group Executive Committee and Chief Sustainability Officer of TUI Group. He is responsible for policy, communication, sustainability and the foundations of the international tourism group. He is Chairman of the TUI Care Foundation, which is active in 25 countries. Previously, he was Managing Director at Vodafone Germany and one of the closest advisors to Federal President Prof. Dr. Roman Herzog, incl. as spokesman and later head of the office.

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MR. Bartolome Deya Tortella

Full Dean of the Faculty of Tourism, and associate professor in the Department of Business and Economics at the University of the Balearic Islands - SPAIN

Bartolome Deya Tortella, is the Full Dean of the Faculty of Tourism, and associate professor in the Department of Business and Economics at the University of the Balearic Islands. He has published more than 30 research papers in international impact journals, and more than 10 book and book chapters. He has participated in 15 national and international research projects in competitive calls. Has held different academic positions such as director of Melia Hotels International Chair, director of Tourism and Environmental Chair, deputy director of the Department of Business Economics.

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Ms. Araceli Iranzo

Founder of The Artisan School and Antic Mallorca - SPAIN

In 2008 Araceli left her job as co-director of the Kitchen advertising agency, which she co-founded in Madrid, to start a new life more connected to nature in the countryside of Mallorca. She discovered the craft of palm heart baskets through the group of artisans "Ses Madones de sa Llata" and found a path of connection with sustainability, locality and creativity. In 2009 she created the Antic Mallorca artisan bag brand. After years of learning this craft, in 2018 she created "L'escola de l'art de Ses Madones de sa Llata" as a tribute to her teachers and as a contribution to transmit and maintain her knowledge. In 2021 it promotes "The artisan school", where basketry, carpentry, metal, dry stone, stringing, loom, embroidery, wool, jewelry... and sustainability are taught through respect for the rhythms of nature, the use of local natural materials and the conservation of our cultural heritage, of "know-how".

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Mr. Joaquin Pourque

artisan soap maker and distiller - founder of Jabón de Mallorca - SPAIN

Joaquin Pourque makes 100% natural cosmetic products by hand in Sóller, with raw materials from Mallorca (olive oil produced in Sóller, organic virgin almond oil from Mallorca, plants from the Tramuntana), without plastic, km0: natural soaps, solid shampoo, body oils, lip balms and organic perfumes... Its brands are Jabón de Mallorca, Es Saboner and Mallorca Natur. It has the letter of trough and essence distiller of the Consell de Mallorca, the distinctive Serra de Tramuntana Patrimoni Mundial and also the NAT and BIO certifications of ACENE. Your company is registered as a manufacturer of cosmetic products with the Spanish Agency for Medicines and Health Products. Their products are made according to current European standards on the matter (Royal Decree 85/2018, of February 23, EC Regulation No. 1223/2009) and have been notified to the CPNP (European Cosmetic Product Notification Portal). . It follows the correct manufacturing standards of the cosmetic sector and applies the ISO 22716 standard.

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Mr. José Cortés García

Chef Finca Treurer - Spain

José Cortés is currently the chef at Finca Treurer, a small 5-star agritourism located in Algaida where one of the best extra virgin olive oils on the island is produced. His restaurant model is a firm commitment to local, sustainable and zero-waste products. For him, as a chef, cooking is a way of life and a way of culture, where Mallorca is a wonderful but limited larder, which is why we must take care of it and, above all, respect it. He trained at the Escuela de Hostelería de las Islas Baleares, he is an advanced technician in kitchen management, IQPIB assessor and cookery teacher. In recent years he has served as president of Ascaib (association of chefs of the islands) collaborating with the Ministries of Tourism and Agriculture, respectively, promoting the product of the islands, through quality and sustainable gastronomy in the most important national fairs, such as Madrid Fusion, Salón Gourmet, San Sebastian gastronomic or Alimentaria Barcelona. Internationally, he has also participated as head chef promoting the gastronomy of Mallorca in Berlin, Utrecht, Lyon and Dublin, among others. The training of young people is one of his main objectives, hence his close collaboration with the Department of Education and Vocational Training, through various workshops on local products applied to gastronomy. These workshops have been focused on getting to know and above all preserving local produce, in order to be able to apply it in a respectful and sustainable way. José Cortés is an extra virgin olive oil taster and is a member of the professional tasting panel of Sobrasada de Mallorca. During these years he has collaborated with Cadena SER in the gastronomic divulgation programme Ser Fodies, on television with a multitude of recipes made with local produce and has collaborated with his recipes in different books dedicated to cooking and the promotion of Mallorcan gastronomy.

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MR. Klaus Klaas Loenhart

CEO and Head of Institute for Architecture and Landscape at Graz University of Technology - Germany

Klaus Klaas Loenhart designs the future of our urban agglomerations, buildings and landscapes as interwoven living biomes. As director and professor at the Institute for Architecture and Landscape at Graz University of Technology, he and his team imagine the Post-Anthropocene - when the modernist dichotomies of 'nature' and 'society' radically disappear. In his studio TERRAIN: INTEGRAL DESIGNS, based in Munich and Graz, his architecture and landscape design are brought to life as living systems that, through design innovation, bring us humans into a direct sensual relationship with our more than human environment. Following the successful Austrian Pavilion at the World EXPO in Milan, his latest projects have now been honoured with the UNESCO Global Award for Sustainable Architecture 2024.

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Mr. Manuel Molina Espinosa

Director of Hosteltur - SPAIN

Editor de Hosteltur, principal medio de comunicación del sector turístico español, con especial atención a la sostenibilidad turística y promotor del Agora de Turismo Sostenible.

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Mr. Ginés Martínez

Vice President for Global Alliances and International Affairs at Alpitour World - SPAIN

Ginés Martínez has been the CEO of the Jumbo Group until September 2024 Tours, in charge of the administration and management of more than 10 companies and 30 offices in Europe, North Africa, Latin America and the United States. He led the company's management team and He outlined the profit and loss strategies, as well as spearheaded the mergers and acquisitions activity. acquisitions. After more than 18 years in the Group, he has recently assumed the position of Vice President of Global Alliances and International Affairs of Alpitour World, parent company of Jumbo Tours and leader Italian tourism that has tour operation divisions, NEOS airline, hotels (Voi hotels and V Retreats) and the Welcome Travel travel agency network with more of 2400 points of sale. He is also Founder and President of Green & Human, the main consortium of sustainability in Spain.

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Ms. María Frontera

President of the Hotel Business Federation of Mallorca - Spain

María Frontera has been president of the Hotel Business Federation of Mallorca since 2018. In December 2021, he revalidated his leadership by beginning his second term at the head of the association that represents 860 hotel establishments, of which 70% are 4 and 5 stars, and 200,000 hotel beds in Mallorca. The FEHM is the pioneer of tourism associations at the national level, with almost 50 years of experience. He studied in Spain, Ireland, England and the USA. He studied Tourism at the University of the Balearic Islands, International Business at Southern New Hampshire University and the Advanced General Management Program (IE Business School). ▪ vice president and member of the Executive Committee of CEHAT ▪ member of the ITH Board of Directors and has representation in the CEOE ▪ president of the Tourism Commission of the CAEB and is part of its Executive Committee ▪ president of the Tourism Commission of the Chamber of Commerce of Mallorca and is part of its Executive Committee

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MR. Vicente Fenollar Molina

Chairman and CEO of Ávoris and Chief Financial Officer of Barceló Group - SPAIN

Since January 2020, he has been Chairman and CEO of Ávoris Corporación Empresarial, combining these positions with that of Chief Financial Officer of the Barceló Group, sole shareholder of Ávoris. He holds a degree in Economics and Business Administration from the Universidad Pontificia de Comillas (ICADE) and has postgraduate studies in the form of the Executive Program in Travel & Tourism from the IESE Business School, among others. In January 1986, he began his professional career in the Barceló Group, occupying the General Economic and Financial Management, to which he added the position of General Manager in 2001. In 2020, maintaining his previous positions, he became CEO and President of the travel division, Ávoris Corporación Empresarial.

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Dr. Jafar Jafari

Professor - EEUU

Jafar Jafari is Founding Editor, Annals of Tourism Research; Chief Editor, Tourism Social Science Series; Co-editor, Bridging Tourism Theory and Practice; Co-editor, Encyclopedia of Tourism; CoFounding Editor, Information Technology & Tourism; Co-Founder, TRINET; Founding President of International Academy for the Study of Tourism; and Tourism Intelligence Forum. A cultural anthropologist (PhD, University of Minnesota, USA), with BA (English, University of Isfahan, Iran) and BS and MS (hotel and tourism management, Cornell University, USA), he is the recipient of the 2005 UNWTO Ulysses Prize, with Honorary Doctorates from Universitat de les Illes Balears (Spain), Universidade do Algarve (Portugal), and Universidad de Las Palmas de Gran Canaria (Spain), Lifetime Honorary Professorship of Bundelkhand University (India), Visiting Professor of the University of Isfahan (Iran), Sun Yat-sen University (China), Special Advisor to the UNWTO Secretary General, and Professor Emeritus of University of Wisconsin-Stout (USA).

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DR. Dirk Glaesser

Director of the Sustainable Tourism and Resilient Department at the World Tourism Organization (UN Tourism) - Spain

Dirk Glaesser is the Director of the Sustainable Tourism and Resilient Department at the World Tourism Organization (UN Tourism). Under his supervision, the program addresses the challenges and opportunities of sustainable tourism development, including climate change, sustainable consumption and production, health emergencies, biodiversity and travel facilitation. He played a crucial role in ending in 2015 by the World Health Organization (WHO) the practice of naming new human infectious diseases after places or countries, which had been causing long-term consequences for the travel and tourism sectors. He has also been an advisor in WHO’s Emergency Committees for Ebola, Zika and COVID-19. Dr. Glaesser joined the UNWTO in 1997 and has held various positions, including Chief of the Risk and Crisis Management Department and supervisor of UNWTO's Consulting Unit on Biodiversity and Tourism. Dr. Glaesser is a banker by profession and a Colonel of the Reserve of the German Armed Forces. He obtained his Ph.D. from the University of Lüneburg (Germany) and was awarded the ITB scientific award for his work on Crisis Management. He has authored several publications, which have been widely translated. Dr. Glaesser is married and has two children.

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Ms. Swantje Lehners

Managing Director Projects and Cooperations, Futouris e.V - Germany

Swantje has been Managing Director of Projects and Cooperation for the industry sustainability initiative Futouris since 2015. Prior to her role in Futouris, she was sustainability manager for a major European tour operator. She holds an MBA in Sustainability Management from Leuphana University Lüneburg and a BA Double Degree in International Tourism Management from Germany and UK. Next to her current role in Futouris, she has been honorary Chairwoman of the travel climate footprint platform KlimaLink since its inception in 2022.

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Mr. JOSÉ JUAN LORENZO

MANAGING DIRECTOR OF TOURISM FOR THE CANARY ISLANDS - SPAIN

Since September 2020. Born in Lanzarote, José Juan Lorenzo is a sea lover and passionate about the Canary Islands. He is an industrial engineer specialized in Industrial Organization from the Universidad Politécnica de Madrid, with specific training in Smart Tourism, Data Science, and Digital Transformation. His technical background has enabled him to lead significant projects across various sectors, including industrial, technological, waste management, and especially tourism, in both the private and public domains. Over his more than 30-year professional career, he has spearheaded the development of initiatives in artificial intelligence, smart cities, digital transformation, platform business models and ecosystems, climate change and energy efficiency, land stewardship, organizational development, and the implementation of quality systems, among others. Currently, as the Managing Director of Tourism for the Canary Islands, he is leading a strategic shift towards a tourism model that creates more value for citizens, is more resilient, and continues to advance towards climate neutrality.

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MR. Glenn Mandziuk

Chief Executive Officer, World Sustainable Hospitality Alliance - UK

Glenn Mandziuk is the Chief Executive Officer of the World Sustainable Hospitality Alliance – the leading global network in responsible hospitality. He is an internationally recognised CEO with over 25 years of leadership experience in advancing sustainable practices in tourism, hospitality and economic development, and establishing strategies and programmes that inspire responsible growth. Within his role as CEO of the Alliance, Glenn has led the development of the organisation’s updated Pathway to Net Positive Hospitality, which enables all hotels to work towards having a net positive impact, no matter their starting point. Together with the Alliance’s Head of Business Development, Glenn has substantially expanded the organisation’s network for responsible hospitality, which now represents over 50,000 hotels, equating to 7 million rooms, along with a wide network of over 30 expert partners. What’s more, Glenn has been the pioneer behind multiple high-level World Sustainable Hospitality Alliance Summits, which bring together CEO and C-suite leaders from across the Alliance’s membership. Alongside his leadership of the Alliance, Glenn has been chosen to be Co-chair of the Sustainable Markets Initiative Hospitality and Tourism Task Force, alongside Considerate Group Co-founding Partner, Xenia zu Hohenlohe. The Task Force focuses on creating new business models, reducing emissions, and investing in people to support a sustainable hospitality and tourism sector and communities. He has also been appointed as member of the Institute of Tourism and Hospitality Professional (ITHP) Advisory Council, and the International CHRIE Industry Advisory Council (IAC), the first of its kind in the organisation’s 75-year history. Prior to becoming CEO of the World Sustainable Hospitality Alliance, Glenn was President and Chief Executive Officer of Canada’s Thompson Okanagan Tourism Region (TOTA) with its 4,000 industry stakeholders. Glenn’s leadership resulted in the organisation being recognised as a global champion of excellence and innovation in sustainable destination management and responsible industry development practices. The team received recognition from the United Nations World Tourism Organisation (UNWTO), World Travel and Tourism Council (WTTC), World Travel Awards, and Responsible Tourism Institute’s Biosphere Gold Certification – a first in the Americas. In addition, the UNWTO awarded TOTA Quest Certification for excellence in leadership, execution and governance capacities – only the third such recognition for a destination management organisation bestowed in the world. Glenn has 10 years’ experience in the hospitality industry in family-owned and operated hotels and resorts and holds a Master of Environmental Design degree majoring in sustainable tourism planning. He is also a director on the Board of the Global Sustainable Tourism Council and the Responsible Tourism Institute.

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MS. Cordula Wohlmuther

Regional Director a.i. for Europe in UN Tourism - Spain

Cordula Wohlmuther is Regional Director a.i. for Europe in UN Tourism. She joined UN Tourism in 2006, initially serving as a Regional Officer before becoming the Deputy Regional Director for Europe. In 2012 she took special leave to conduct research on tourism and peace at the Centre for Peace Research and Peace Education in Austria, resulting in two publications, including the International Handbook on Tourism and Peace, which won the 2015 ITB Special Management Award. After returning in 2015, Cordula was appointed Head of UN Tourism’s Institutional Relations and Partnerships Department. In this role, she successfully, inter alia, contributed the implementation of the International Year of Sustainable Tourism 2017 and the development of UN Tourism’s first Resource Mobilization Strategy, which was endorsed by the UN Tourism General Assembly the same year. In 2020, Cordula transitioned to the role of Coordinator in UN Tourism’s Department of Sustainable Tourism and Resilience. Here she has been responsible for implementing sustainability and monitoring initiatives at the destination level, in particular through managing the International Network of Sustainable Tourism Observatories (INSTO). At the same time, she served as one of the lead authors of twelve reports on COVID-19 related travel restrictions for international tourism 2020-2023, which include analysis related to sustainability aspects. Cordula is also one of the lead authors of UN Tourism’s 2023 Tourism Visa Openness Report. Before joining UN Tourism, Cordula worked from 2000 to 2006 in the Organization of Cooperation and Security (OSCE) Project Coordinator`s Office in Kyiv, Ukraine. As a Senior Programme Manager, she was responsible for projects on fighting against trafficking in human beings, initiatives on anticorruption and rule of law, and the re-training of former military personnel. Cordula has a master’s degree from the University in Vienna, where she also did Ph.D. studies. Cordula is fluent in English, Russian and Spanish, with some knowledge of French, Italian and Ukrainian, while her first language is German. She is a national of Austria.

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MS. Eve Layman

Destination Development and Stewardship Specialist - Canada

Eve Layman is a passionate advocate for sustainable tourism, working with the Thompson Okanagan Tourism Association (TOTA), which represents tourism and community interests in the Thompson Okanagan region of British Columbia, Canada. In her role of Destination Development and Stewardship Specialist since 2021, Eve spearheaded the development of TOTA's Climate Action Plan as part of the commitment to the Glasgow Declaration on Climate Action in Tourism. Eve works to support tourism businesses to adopt sustainability initiatives and drive climate action, guided by the Biosphere Sustainable Tourism Certification Platform. As well, Eve completes TOTA’s annual Biosphere Destination Gold audit and is the Chair of TOTA’s internal working group, which implements company policies aligned with the UN Sustainable Development Goals. With a background in community relations, program facilitation, and outdoor education, Eve has worked with organizations like the Central Okanagan Early Years Partnership for 14 years and the Habitat Conservation Trust Foundation. Eve has always held an interest in reducing impacts on the planet, leading her to complete a Bachelor of Science (BSc) in Biology with a minor in Environmental Studies from the University of Victoria. Eve has a personal interest in sustainability and reducing impact on the planet, including the completion of a fossil fuel free home and working towards a zero emission lifestyle.

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MS. Norhafiza binti Shafie

Programme Analyst, Inclusive and Sustainable Economy Management, Governance and Local Development Division, UNDP - Malaysia, Singapore and Brunei Darussalam

Norhafiza has just been reassigned as a Programme Analyst, Inclusive and Sustainable Economy Management, Governance and Local Development Division in the United Nations Development Programme (UNDP) Malaysia, Singapore, and Brunei Darussalam. She was a Development Economist for the past 5 years in UNDP, overseeing and developing project designs. Among the related projects developed include Sustainable Tourism, Sarawak Urban Development Policy, Temporary Basic Income and assist in developing national policy on Social Protection, Multidimensional Poverty Index and Indigenous People’s Projects. She thrives in complex projects that link social impact to economic growth and business ecosystem/livelihood, with environment and governance. She was the interim focal point for the Gender Team and oversaw the implementation of the Gender Seal Action Plan for UNDP Country Office from 2022- mid 2023. Additionally, she is also the UNDP focal point for Brunei Darussalam’s counterparts since 2021 to date. Externally, she currently serves as the current Sustainable Tourism Practices Chairperson, Tourism Productivity Nexus (TPN), an industry-led establishment under the purview of Malaysia Productivity Corporation (MPC), set up by the Ministry of Economy from the 11th Malaysia Plan. Prior to joining UNDP, she worked on various research and private consultation projects. She was also the first economist of the Competition Commission of Malaysia (MyCC) that enforces Competition Law, leading the team to create steps to calculate and impose penalties, handle competition cases, calculate the impact of competition law infringements on the Malaysian economy, review and examine exemption applications as well as to assist MyCC’s policy advocacy. Before that, she worked with the World Bank in the same area. She holds a Master of Economic Management, and first degree in Economics (major) and Communication (minor) from Universiti Sains Malaysia (USM).

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Ms. Tenisha Brown-Williams

Senior Tourism Specialist - Barbados

Tenisha Brown-Williams is a Senior Tourism Specialist at the Inter-American Development Bank (IDB), based in Barbados, with over 20 years of experience in hospitality and tourism. She has contributed to tourism development in the Caribbean and globally, having worked with organizations such as the World Bank, UNESCO, The International Organization for Standardization, the Caribbean Local Economic Development Project (CARILED), the Caribbean Natural Resource Institute (CANARI) and the University of the West Indies (UWI). Tenisha has extensive expertise in managing tourism eco-label programs, notably the international Blue Flag program for beaches and marinas and the Green Key program for hospitality businesses, both of which promote sustainability and environmental stewardship. She has successfully led these initiatives across the Caribbean, helping to elevate environmental standards in the region's tourism industry. Currently pursuing her doctoral studies in tourism governance at the University of the West Indies, Tenisha’s research and professional interests focus on the tourism sharing economy, standards and certification, tourism product development, small tourism enterprise growth, and hospitality and tourism education and training. Her academic work has resulted in the publication of over six journal articles and book chapters. With a blend of practical industry experience and academic insight, Tenisha Brown-Williams is dedicated to fostering sustainable practices and innovative solutions for the Caribbean and beyond.

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MR. Juanma Martínez

Managing Director of Green & Human - SPAIN

Juanma Martínez is an industrial engineer with a double degree in electronics and industrial organization. He has a master's degree in business management from the San Telmo foundation, and a diploma in big data and business analytics from the EOI. He has developed his professional career combining the execution of civil engineering and consulting projects, with different management positions in different sectors such as the electronics industry, the automotive industry, and large distribution, in positions related to logistics, purchasing and integrated management of quality, environment and CSR. Since 2021, he has held the position of Managing Director in the Green & Human Association, with the double mandate of building the operational structure and incorporating talented organizations into the association. In parallel, he is a full-time father and legal guardian of three cats.

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Mr. Alessandro Marinelli Pina

President of Impulsa Igulatt and Head of the Accessibility and Universal Tourism area - Spain

Since 2020, Alessandro is responsible for the Inclusive Tourism and Acc. Un area. from ASPAYM IB. In 2021, he drafted the Plan to stimulate accessible tourism in Mallorca from 2021 to 2023 for the Consell de Mallorca Turisme (CMT). In 2022, it carried out 10 CMT Universal Accessibility plans. In 2022, it gave 6 online training sessions on accessibility and inclusive tourism for CMT. In 2022 he was an accessible tourism guide in Mallorca. In 2023, provided technical training on public spaces and application of Order TMA/851/2021 for Technicians of the Palma City Council with Impulsa Igualdad. In 2020 he took PREDIF's 75-hour online tourism accessibility training course, and in 2022 he completed his postgraduate degree in UIC Universal Design. In 2023 he produced easy-to-read texts for Plena Inclusion.

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MR. Jonathan Ponstingl

Deputy Head of Destination Development, Visit Berlin - Germany

Jonathan Ponstingl works in the destination development department of visitBerlin on the responsible development of Berlin tourism. The Destination Development department is preparing Berlin as a tourist destination for the future. They want to create an urban space that is used by visitors and Berliners alike. In harmony and benefiting from each other. This includes accessibility and the inclusion of the entire area of Berlin in tourism development He has published for several years as a freelance journalist on various travel topics, with a focus on sustainable tourism development in developing countries. He has studied geography with a focus on political geography, tourism geography and geographies of the Global South.

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MR. Magi Castelltort

Director of Tourspain New York - EEUU

Consul for Tourism Affairs in New York, previously also counselor in Tokyo and Zurich, Marketing Director at Turespaña, and Director of the National Congress Palace in Madrid. Representative of tourism on the Circular Economy Commission of the Ministry for the Ecological Transition, organizer of Spain Talks Caring for the Future in New York, and promoter of the sustainable events protocol at Turespaña.

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Ms. Susanna Sciacovelli

Tourism Director and Vice President, Mallorca Tourism Foundation - spain

Susanna Sciacovelli is the current Director of Tourism in the Council of Mallorca since July 2023. The Mallorca Tourism Board and Mallorca Film Commission are under her mandate. Responsible for promoting the Mallorca brand globally, the director oversees the dissemination and implementation of the Mallorca Pledge, the Commitment to Responsible Tourism and new strategic line of tourism management of the island. This project stems from the conviction that, by working closely with local and international institutions, long-term tourism partners, and with the support of visitors and residents, we can shape the future of travel in a way that balances the needs of travellers and residents at a socio, economic and environmental level. With over 25 years of experience in both the private and public sector, Sciacovelli began her career as a senior consultant at Arthur Andersen in Hamburg, Germany. She has held general management positions in the aviation and tourism sector in Italy, Germany and Spain overseeing international teams in the airlines Air Europa, Airberlin, and Vueling. Prior to her current role, she served as the Chief Communications, Public Affairs, and ESG Officer at Grupo Viajes El Corte Inglés, where she was also a member of the management steering committee. In addition, Sciacovelli served as the Director of the Tourism Board for the Balearic Islands in the Balearic Government during the 2005-2010 legislative period. Her C-suite expertise spans sales and marketing, institutional relations, sustainability, ground and in-flight operations, human resources, change management and labor negotiations.

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Mr. Andy Stalman

CEO & Cofounder of TOTEM Branding - SPAIN

Andy Stalman, internationally recognized as "Mr. Branding," is one of the world’s foremost branding experts. With over 30 years of experience, he has worked with renowned brands across all five continents. He is the co-founder and CEO of TOTEM Branding, a leading firm in creating and transforming innovative and sustainable brands that unite people. A bestselling author on branding, Stalman has delivered conferences in over 50 cities, becoming a key figure in the impact of branding on the global economy and society. His approach blends humanity and technology to build purposeful, value-driven brands.

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Dr. Bettina Maria Menne

Senior Policy Adviser, WHO Regional Office for Europe - iTALY

Dr Bettina Maria Menne is currently a senior policy advisor on healthy settings in the WHO Regional Office for Europe, including the coordination of the small county initiative (SCI) and the Regions for Health (RHN) network. During 2020 she acted as WHO representative to Albania, leading the COVID 19 response. From 2016 to 2020, she lead the Health and Sustainable Development Program, of the WHO Regional Office for Europe. From 1997 to 2016, Bettina build up the whole work on climate change and health in the WHO European Office, and in earlier years also globally. In that function, she and her teams provided the technical and strategic input into the series of European Environment and Health Ministerial Conferences and the WHO European regional framework for action on climate change and health. During this time she developed a range of scientific reviews and innovative tools: she was the convening lead author of the health chapter and author in the Nobel Peace Prize-winning 4th Assessment Report of the IPCC; developed and implemented the first EC-funded project on climate change and health (cCASHh), coordinated the post 2003 heat-wave health protection developments in Europe (EuroHEAT) which led to heatwave forecasting and health measures information to EU and Balkan countries, every spring, since 2007. Bettina is German by nationality, has two children, and is a medical doctor and medical specialist in hygiene and public health, graduated from the medical faculty of the University of Perugia, Italy.

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MR. Jorge Schoenenberger

General Partner de Travel Tech 2 FCRE SA (TT2), Founder & President de WinningBoards - SPAIN

Jorge has a degree in Economics and Business Sciences from the University of Barcelona and has an MBA in Tourism Business Management from IESE. He has been Director of Professional Services at Arthur Andersen, Managing Director at BearingPoint and Partner at Professional Services at Deloitte. From June 2021 to June 2023 he was the CEO of Grupo Viajes El Corte Inglés, until now he holds the position of General Partner at Travel Tech 2 FCRE SA (TT2) and founder and president of WinningBoards.

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Msc. Miriam Cecilia Adame Alcaraz

Specialist in Tourism Intelligence and Sustainability - Mexico

At Guanajuato, Miriam Cecilia developed the Tourism Sustainability Model, generating awareness and training programs for the tourism sector. She was in charge of defining the Guanajuato Sustainable Tourism Distinction and the Carbon Footprint Calculator for events. She has been involved in the creation of projects to address the impacts of Climate Change from Tourism and in collaboration with the Ministry of the Environment and international organizations, such as GIZ, a project to offset these impacts in Protected Natural Areas. In addition, she has collaborated on projects to include measures to reduce the impacts of climate change on tourism, as well as including the care of biodiversity and work with local communities. She has worked for more than 13 years in the generation of indicators for tourism and in the last 6 years, environmental and social indicators, which address the sustainability approach. She also collaborates with universities and governments in the implementation of sustainability measures and measurement of tourism.

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Mr. Bertomeu DEYA CANALS

Vice presidente Comité de Turismo de ICOMOS Internacional - SPAIN

Bartomeu is currently a freelancer who combines tourism and heritage consulting with his own family business (www.candet.es) dedicated to combining agriculture and tourism to maintain his thousand-year-old olive groves and orange plantations in the Sierra de Tramuntana (Mallorca). Deya holds a degree in Economics from the University of Barcelona and a Master MSc in Business Communication from the University of Stirling in Scotland (GB). His professional career includes 15 years as director of the Mallorca Tourism Board, with direct contacts and extensive knowledge of the tourism sector and public administration in a leading tourism site. Deya was heavily involved in the tourism promotion of Mallorca worldwide and in local campaigns to seek the best acceptance of tourism as the main economic activity on the island. Another very relevant period was being the first director of the Serra de Tramuntana site for 4 years after it was declared a World Heritage Site by UNESCO under the category of Cultural Landscape in 2011. It is a great professional challenge because this area covers 22% of Mallorca and includes 19 municipalities. The main objective was to find ways to sustain the primary sector, which is already very low in profitability, given that it is one of the most attractive areas for tourism. That is why the best synergies between agriculture and tourism were sought. Since 2017, Bartomeu has been an independent professional and has become part of ICOMOS, an organisation assigned by UNESCO to assess and advise on world heritage. He is currently Vice President of the ICOMOS Cultural Tourism Committee, whose mission is to ensure the best tourism strategy in the management of (world) heritage. His top priority is the implementation of the CULTURAL TOURISM CHARTER, in whose preparation he participated, and which involves assessments of the tourism management of the sites declared World Heritage.

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Ms. SOFÍA GUTIÉRREZ

Deputy Director, Sustainable Tourism and Resilience, UN Tourism - Spain

Sofia Gutiérrez is the Deputy Director of the Department of Sustainable Tourism and Resilience at the World Tourism Organization (UN Tourism). Educated in Peru in Law and Political Science, she holds a Master of Laws degree from the University of Ottawa and has completed postgraduate studies in International Development at the renowned Norman Paterson School of International Affairs, Carleton University, in Canada. She has extensive experience in international development, environmental issues, sustainable tourism, human rights, indigenous issues, global public policy, and conflict resolution, and has published on those areas as well, including in the UN journal. She worked as attorney-at-law in Peru, where she contributed to programme implementation and prepared policy and advocacy papers on human rights, children’s rights, gender, health, and social development issues and later in Canada as a researcher for the Law Commission of Canada and Saint Paul University and as a project officer with the international NGO Canadian Lawyers Association for International Human Rights (CLAIHR). Prior to joining the UN Tourism in Madrid in 2009, she worked with the UNEP Secretariat of the Convention on Biological Diversity (CBD), based in Montreal, Canada, in the Socio-Economic and Legal Affairs Division, where she serviced all major CBD international meetings, worked closely with governments and civil society partners, and acted as the Focal Point for indigenous and local communities (ILCs) and women within the Secretariat. At UNWTO she contributes to programme management and policy development by providing high level policy advice and technical expertise, drafting periodic reports for the UN General Assembly on sustainable and resilient tourism, participating actively in several inter-agency networks and UN negotiations and preparing inputs for publications and policy papers on a variety of critical issues of long-term global sustainability. She is fluent in English, Spanish and French.

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MS. Nicole Yeomans

Infrastructure and Travel Lead at NatureMetrics - UK

Nicole Yeomans, Lead for Infrastructure and Travel at NatureMetrics, brings a rich background in marine molecular ecology and policy to the forefront of biodiversity conservation in the travel industry. With her expertise in nature intelligence and eDNA technology, Nicole pioneers innovative approaches to address critical data gaps in marine ecosystems frequented by tourists. Her work seamlessly integrates scientific rigor with practical applications, demonstrating how the tourism sector can actively contribute to conservation while enhancing visitor experiences. Nicole's previous experience in steering large infrastructure projects towards nature-positive outcomes and her involvement in UK marine planning have equipped her with a unique perspective on balancing economic interests with environmental stewardship. With a PhD focused on the commercialization of conservation and restoration practices, Nicole envisions a future where protecting biodiversity aligns with business success in the global tourism industry, paving the way for more sustainable and enriching travel experiences worldwide. [

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MR. Emanuel Leslie Vella

Deputy CEO/Chief Officer Strategic Development, Malta Tourism Authority - Malta

Leslie Vella was born in 1964 and graduated from the University of Malta with a BA (Hons) in Business Management. He has a 41-year career in tourism with the Malta Tourism Authority (MTA) where he is currently Deputy CEO and Chief Officer Strategic Development. He specialises in Policy, Strategy, Research and Planning. Leslie served for 17 years as Chair of the European Travel Commission’s (ETC) Market Intelligence Group between 1997 and 2014 and served as ETC’s Vice President between 2016 and 2017. He is Malta’s Focal Point to the UNWTO and in 2023 was elected to the UNWTO’s Committee on Tourism and Competitiveness until 2028. In 1999 he co-authored “The Economic Impact of Tourism in Malta” and in 2015 drafted Malta’s National Tourism Policy to 2020. He has also drafted Malta’s Tourism Strategy and Recovery Plan for the period 2021-2030. In 2022, Leslie was also appointed Managing Director of the Malta Tourism Observatory.

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Msc.Fiona McKenna

Sustainable Destination Development Officer, Co. Clare - Ireland

Fiona McKenna is currently serving as a Sustainable Destination Development Officer within the local authority of Co. Clare, the first role of its kind in Ireland . She is also completing her PhD in Sustainable Tourism Destination Management at the Atlantic Technological University, Sligo, focusing on Sustainable Tourism Indicator Systems. Her research centres on supporting tourism destinations by collecting baseline data on indicators to monitor the impacts of tourism and develop strategies to address sustainability challenges, including climate change mitigation. Fiona holds a Bachelor of Science in Biology from Hawaii Pacific University (HPU) and a Master's degree in Environmental Sustainability from University College Dublin (UCD), where she graduated with first-class honours. Before transitioning into sustainable tourism, Fiona gained extensive experience in regulatory affairs, advising pharmaceutical companies in Ireland, the UK, the US, and the EU, ensuring compliance with European Directives on waste management and environmental regulations.

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MSc. María Teresa Solís Trejo

Industry Expert. Hospitality and Tourism Development. Deloitte S-Latam - Mexico

Teresa Solis is currently Industry Expert for the Hospitality sector at the global business consultancy firm Deloitte in Latin America. She is also a tourism planning and sustainability lecturer at Anahuac University in Mexico City. As Undersecretary of State for Tourism Planning and Policy in Mexico led tourism planning initiatives fo mature and emerging destinations, created and implemented a framework for sustainable tourism development zones in México, implemented women´s empowerment and protection initiatives against human trafficking in 15 top tourism destinations and collaborated with Mexico´s 32 states, the private sector and the National Statistics and Geography Institute to improve data collection and the development of sustainable tourism indicators. Teresa has actively promoted climate change mitigation and adaptation, integration of biodiversity in the tourism sector, and collaboration with international organizations in advancing the 2030 Agenda.

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Mr. Arnar Már Ólafsson

Director General, Icelandic Tourist Board - Iceland

Arnar Már Ólafsson is the Director General of the Icelandic Tourist Board, a position he has held since March 2023. He brings extensive leadership experience in tourism, having worked in various roles, including marketing head at Icelandia, as well as leadership positions with Icelandic Mountain Guides and Iceland Rovers. Also, Arnar has years of guiding experience. Arnar holds a DESS degree in international marketing and tourism from the Université de Savoie. He has also contributed to academia, teaching and directing tourism studies at the University of Iceland and the University of Akureyri, while serving as director of the Icelandic Tourism Research Centre.

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MS. Monika Klinger

Head of Department, International Tourism Affairs, Federal Ministry of Labour and Economy - Austria

Monika Klinger is Head of Department for International Tourism Affairs in the Austrian Federal Ministry of Labour and Economy. She has more than 30 years experience in tourism and tourism policy. Monika is the Austrian Focal Point to UN Tourism and Member of the OECD Tourism Committee. Her department also deals with all EU and bilateral tourism affairs. She has a vast experience in sustainable tourism development in all its dimensions and a profound knowledge of the tourism ecosystem. She is involved in the strategic planning of the Austrian national tourism policy and programmes and organises international projects, events and exchanges. She holds a degree of the Vienna University of Economics and Business and has a vocational formation in tourism management.

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MS. María Inés BATLE ERIKSSON

CEO Olsaen SA. Presidenta ASHotelera Cala Millor & Sa Coma - SPAIN

During Inés Batle's professional career as a Technical Engineer in Public Works, she has participated in projects related to sustainability, especially in the drafting of environmental impact assessments and sustainable mobility plans. In addition, she has been a collaborating member of INESE (Institute of Ecological Studies). Currently, as President of the Hotel Association, and as a member of the Tourism Consortium of the Son Servera Town Hall and the Sant Llorenç Town Hall, she is part of the Board of Directors of the Cala Millor LifeAdapt Project, a project to adapt the urban beach of Cala Millor to climate change.

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MR. MIGUEL ÁNGEL SANZ CASTEDO

General Director of the Spanish Tourism Institute (TURESPAÑA) and President of the European Travel Commission ETC - SPAIN

Graduated in Business Studies in the United Kingdom, where he also completed a Master in Latin American Politics and Economics at the London School of Economics. He has lived and worked in several countries in Europe, USA and Latin America. His professional career in Spain has been developed in various marketing and cultural communication projects and, mainly, in the field of tourism. He has been Director of Marketing and Promotion of the public company Turismo Madrid of the Community of Madrid; Coordinator of the Tourism Area of the municipal company Promoción Madrid and, since 2016, Director of Tourism of the also municipal company Madrid Destino. Since 2018, he has been a member of the Board of Directors of European Cities Marketing, an association that brings together management and promotional entities from more than 120 European urban destinations. In July 2020, he was appointed General Director of the Spanish Tourism Institute – Turespaña and in June 2023 he was appointed President of the European Travel Commission (ETC).

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Event

Program

Welcome remarks

Dr. Mario Picazo, TV presenter, meteorologist and host of the event

Mallorca
10:00 – 11:00

Welcome remarks

- Mr. Llorenç Galmés Verger, President, Council of Mallorca

- Ms. María Fernanda Leitón Porras Coordinator of the Department of Tourism Sustainability Costa Rican Institute of Tourism (ICT)

Keynote:

- Ms. Zoritsa Urosevic, Executive Director, UN Tourism

Setting the scene

Mallorca
11:00 – 11:30

From o-tourism to a-tourism

Buzzwords play a crucial role in our public discussions today, shaping conclusions and positions even before we fully understand the details of an issue. As tourism expands globally, it is imperative that our industry becomes more aware and proactive in explaining, engaging and shaping the future of the industry and the global travel communities it encompasses.

- Mr. Thomas Ellerbeck, Member of the Group Executive Committee & Chief Sustainability Officer TUI Group

That’s my place to live

Dr. Bartolomé Deyá Tortella, Dean of the Faculty of Tourism of the Balearic Islands

Mallorca
11:30 – 12:00

That’s my place to live

Why do people choose to live in places that are becoming increasingly popular as tourist destinations? What brings them back to their places of origin after exploring the world? Is it simply a shared taste with tourists or something more meaningful? How do they see the future of these destinations for tourists, residents and themselves?

- Ms. Araceli Iranzo Founder of La Escuela Artesana de Mallorca

- Mr. Joaquin Pourque artisan soap maker and distiller - founder of Jabón de Mallorca

- Mr. José Cortés García Chef Finca Treurer

Panel discussion 1

Mallorca
12:00 – 12:45

Refreshing sustainable perspectives

The weather perspective:

Weather, often described simply as 'nice', plays a crucial role in shaping tourism. It influences where and when people travel, but its deeper connection to ecosystems and sustainable development is often overlooked. Is chasing sunny skies still the best motivation for travel, or will we come to appreciate the beauty of rain and other weather phenomena as an integral part of our holiday experience? As we look to the future, adapting to changing weather patterns may redefine how we choose and enjoy our destinations.

- Dr. Mario Picazo Soriano, Presenter and weather expert, United States of America and Spain

The integrating perspective:

Architecture and landscape can create spaces that encourage interaction, community and identity by systemic integration. A systemic design practice as a central part of destination design and in resonance with the environment, may provide economic and experiential strategies for the future of sustainable tourism.

- Mr. Klaus Klaas Loenhart, CEO and Head of Institute for Architecture and Landscape at Graz University of Technology

Panel discussion 2

Mr. Manuel Molina, Director of Hosteltur

Mallorca
12:45 – 13:30

Collective excellence creating remarkable tourist experiences

Key players from the tourism sector will explore the elements of importance and the mechanisms to create the excellence all destinations are aiming for. They will share insights and practical experiences, providing food for thought for inspiring conversations shaping the future of excellence in tourism.

- Mr. Ginés Martínez, Vice President for Global Alliances and International Affairs at Alpitour World

- Ms. María Frontera, President, FEHM (Hotel Business Federation of Mallorca)

- Vicente Fenollar Molina, Executive Chairman of Board at Avoris and Chief Financial Officer of the Barceló Group

- Prof. Dr. Jafar Jafari, Director-Founder of Annals of Tourism Research

Lunch Break

Mallorca
13:30 – 15:00

Lunch Break

Panel discussion 4

Dr. Dirk Glaesser, Director, Sustainable Tourism and Resilience, UN Tourism

15:00 – 16:00

Precompetitive cooperation and the role of destinations

Pre-competitive cooperation is an important concept in the field of sustainability, guiding successful actions and partnerships. Destinations need to understand the key elements that are important for private sector actors embarking on this journey and enable their actions.

- Ms. Swantje Lehners, Managing Director Projects and Cooperations, Futouris e.V

- Mr. José Juan Lorenzo Rodríguez, Executive Director, Turismo de Islas Canarias

- Mr. Glenn Mandziuk, CEO of World Sustainable Hospitality Alliance

Panel discussion 5

Ms. Cordula Wohlmuther, Director Regional Department of Europe, UN Tourism

Mallorca
16:00 – 17:00

Supporting destination development

Development institutions are increasingly focusing on destinations, supporting their transformation and seeking sustainable impact through their actions and funding. Recent developments highlight the importance of destinations using integrated approaches, such as observatories, that include regular monitoring and evidence generation.

- Eve Layman, Destination Development and Stewardship Specialist

- Ms. Norhafiza Shafie, Development Economist, UNDP Malaysia

- Ms. Tenisha Williams-Brown, Inter-American Development Bank

Panel discussion 3

Mr. Juanma Martínez, Managing Director, Green & Human

17:00 – 18:00

The exclusivity of inclusivity

Inclusivity is a constantly evolving concept but clear is to us todays, that residents play a key role in more destinations around the world. The times when tourism products were merely designed for visitors is long lacking behind and continuously new forms of better integrating, not only models of acceptance, but actually of desired development.

- Mr. Alessandro Marinelli, President, ASPAYM

- Mr. Jonathan Ponstingl, Deputy Head of Destination Development, Visit Berlin

- Ms. María Fernanda Leitón Porras Coordinator of the Department of Tourism Sustainability Costa Rican Institute of Tourism (ICT)

- Magi Castelltort, Tourism Advisor in New York (TURESPAÑA)

Second day

Dr. Mario Picazo, TV presenter, meteorologist and host of the event

Mallorca
9:00 – 9:45

Opening session

- Mr. José Marcial Rodríguez Díaz, Executive Councillor for Tourism, Council of Mallorca

Mallorca – The island of tomorrow

- Mr. Andy Stalman, CEO & Cofounder of TOTEM Branding , Presented by Ms. Susanna Sciacovelli

Panel discussion 6

Dr. Dirk Glaesser, Director, Sustainable Tourism and Resilience, UN Tourism

Mallorca
9:45 – 10:45

Elements of successful action frameworks

Successful frameworks for action are key to advancing the sustainable transition. Leading stakeholders benefit from the certainty they provide, as well as from the pooled research, comprehensive guidance and robust networking they provide. As a result, frameworks for action play an important role in tourism, catalysing significant impacts that are essential to making the sector more sustainable and resilient.

- Dr. Bettina Menne, Senior Policy Adviser, WHO Regional Office for Europa

- Mr. Jorge Schoenenberger General Partner, Travel Tech 2 FCRE

- Msc. Miriam Cecilia Adame Alcaraz, Director of Tourism Intelligence and Sustainability

- Mr. Bertomeu Deya Canals, Vicepresident Comité de Turismo de ICOMOS Internacional

Panel discussion 7

Ms. Sofía Gutiérrez, Deputy Director, Sustainable Tourism and Resilience, UN Tourism

Mallorca
10:45 – 11:45

Managing environmental insights

Sound data and environmental DNA are just two examples of lesser-known sources of environmental information that are not only becoming available but are also being recognised as valuable for the design and management of sustainable processes and products in destinations or businesses. This panel will focus on some of these sources and discuss their current and future implications for the tourism sector.

- Ms. Nicole Yeomans, Infrastructure and Travel Lead at NatureMetrics

- Mr. Leslie Vella, Deputy CEO/Chief Officer Strategic Development, Malta Tourism Authority

- Ms. Fiona McKenna, Atlantic Sustainable Tourism Observatory, Ireland

Panel discussion 8

Ms. Cordula Wohlmuther, Director Regional Department of Europe, UN Tourism

Mallorca
11:45 – 12:45

The interplay of effective national and subnational cooperation advancing sustainability

Public policies are fundamental not only for the many public goods on which the tourism sector depends, but also for defining the roles and responsibilities that strongly influence the effectiveness and success of actions. This is particularly important when it comes to sustainability and accelerating the transition in this key sector of development and wellbeing for residence.

- Ms. Teresa Solis, Industry Expert. Hospitality and Tourism Development. Deloitte S-Latam - Mexico

- Mr. Arnar Már Ólafsson, Director General Icelandic Tourist Board

- Ms. Monika Klinger, Head of the International Tourism Affairs Department, Federal Ministry of Labour and Economy, Austria

- Ms. Inés Batle Ericsson, President, Cala Millor Hotel Association and Coordinator, LIFE AdaptCalaMillor Project

Speaking about sustainability from the heart

Dr. Dirk Glaesser, Director, Sustainable Tourism and Resilience, UN Tourism

Mallorca
12:45 – 13:45

Speaking about sustainability from the heart

What is the best way to speak about sustainability or shall we simply just let other speak about it? There is no ideal approach to this question but any practical insights. What better way than just letting those talk to us who are among those leading the transformation of their destinations.

- Mr. Miguel Sanz, General Director, Turespaña

- Ms. Susanna Sciacovelli, Tourism Director and Vice President, Mallorca Tourism Foundation